Branding a product or company can be difficult. How you are seen by a potential consumer base is critical to success. Because of this complex and critical aspect of marketing, we have decided to change the brand name of our flagship product, the automated payroll conversion from fiat to cryptocurrencies from CP3 (Crypto Personal Payment Plan) to ‘Hedge’. We have also decided to rebrand our company logo to better reflect the kind of user we intend to attract and serve.We’ll start with the rebranding of our product. At its conception in 2019, CP3 made sense but ultimately didn’t roll off the tongue easily. If someone had randomly seen the acronym somewhere, it was difficult to figure out what CP3 even meant. It was also difficult to incorporate other related products like crypto debit/pre-paid cards and on/off ramp capabilities for companies under the same name. We also wanted to have something people could connect with through a relatable mascot, and a logo with an acronym just didn’t seem to cut it.Enter ‘Hedge’.The name Hedge represents the core reason as to why many of us invest in cryptocurrencies to begin with. It is a call to action; a deliberate response to the current global financial environment. The name is concise and easily identifiable.

With crisp, thin flowing lines, the font used invokes a feel of organization, adaptability and confidence in taking over of one’s individual financial sovereignty and future.

The hedgehog was chosen as the product’s mascot due to it’s intentional nature and character. The hedgehog is known for it’s laser focus on an individual task, performing it as efficiently as possible. We feel this best represents the user’s ability to automatically convert any portion of their pay to crypto without having to go to an exchange or manually move your crypto once it has been converted. Not to mention, hedgehogs are cute!

It was also important for us to honor those who helped pave the way to financial freedom for millions through their work in bringing Bitcoin to the world. With this in mind, we have named the hedgehog ‘Hal’, in honor of Hal Finney, the closest person to have worked directly with Bitcoin’s creator, Satoshi Nakamoto, and recipient of the first Bitcoin transaction. We have also given Hal a punk hairstyle to represent the cypherpunk movement as a whole. Hal has his own modern personality as well, as a cyberpunk…shown through his colorful paws and goggles.

We are excited for this change and confident with not only how it will be received, but also proud of how it is able to capture the spirit of not just it’s users, but the history this space has and will continue to carve out for future generations.

Our company logo has also been changed to better symbolize the financial world we all live in. The green and red candles represent the charts used in trading, with a solitary white circle as it’s target, driving home the idea that a dollar cost average (DCA) investment strategy widens the bullseye and allows for a higher probability of success for the average investor.

We also chose the same font used with Hedge to reflect a uniformity in vision between our mission and product(s). Lastly, even though our company name will continue to be Cornerstone Global Management, LLC it is a mouthful and not conducive to easy recognition. Hence, the acronym CGM will be used on all branding to simplify its name on merchandise, advertising and display at public events.

We feel these changes help us put our best foot forward as we continue to move towards going live with our product offerings in the very near future, and we are excited you are along with us for the ride. The next 60-90 days will be life changing for many, and we are honored you have chosen us (and Hal) to be a part of your personal journey to financial freedom.

Be sure to stay up to date as we approach our ‘go-live’ date by following Hal at (@gethedgecrypto) on Twitter, Instagram, LinkedIn and Facebook, and by visiting our new website, at gethedge.io. And remember, get paid with crypto and start living on the Hedge!

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